OUNA logo
Ticker: OUNA
ICO start: 2018-09-01 00:00:00
ICO end: 2018-10-01 00:00:00
Price: 1 OUNA = 0.00005 ETH
Tokens: 1,200,000,000 OUNA
Tokentype: ERC20
Hardcap: 37,500 ETH
Softcap: 3,750 ETH
Platform: Ethereum
Distributed: 60%
Accepting: ETH

OUNA will be the first-of-its-kind blockchain-based, peer-to-peer HR assessment and recruitment ecosystem. The core of the OUNA platform is based on a novel algorithm, referenced as the “Analyzer”. The Analyzer is an online Pyramidal Assessment tool that is based on 15 years of research and tested in more than 100 real-life case studies. During this assessment period, the Analyzer consistently generated candidate profiles for recruitment which resulted in an average success rate of 86% incompatibility between employers and their employees, validating the algorithm’s ability to accurately match employees’ skills with employers’ requirements.



OUNA is the first peer-to-peer, blockchain-based, online assessment and recruitment ecosystem. At the heart of the OUNA platform is “Analyzer,” a Pyramidal Online Assessment tool that is based on 15 years of research and tested in more than 100 real-life case studies. In 2017, “Analyzer” was acquired by OUNA, and fully transformed into the basis of OUNA – producing the global, anonymous, and decentralized OUNA ecosystem.
The OUNA pyramidal assessment methodology and the related software is developed by a team of experienced and enthusiastic professionals, including psychologists, assessment experts, statisticians, and internet specialists. OUNA assessments can typically be completed within as little as 15 minutes. After a candidate performs an assessment, OUNA utilizes its methodically proven algorithms to analyze the assessment results, creating an accurate profile of the candidate that produce an average validity of 86% in the recruitment process. While simultaneously determining the needs of the HR recruiter, OUNA searches its extensive candidate database, and accurately identifies the most suitable candidates for any position – thereby enabling near- perfect employer-employee job matching every time.
In addition, the blockchain technology and its associated Smart Contracts help OUNA to greatly reduce the need for costly intermediaries – such as head-hunters and recruitment agents – thereby considerably lowering the costs associated with traditional recruitment processes. Candidates themselves benefit too, not only by finding their ideal jobs but also by receiving a quantity of OUNA tokens – thereby becoming part of the vibrant OUNA crypto-community.


1994: Tema Company is founded by Mr. Reuven Wiener.
1997 – 2012: Mr. Reuven Wiener and a team of researchers establish the Pyramid Motivations Methodology.
2013 – 2017: More than $1million is invested to go live with Analyzer – a web application that is based on the Pyramidal Motivations Methodology model for corporate accounts.
May 2017: Analyzer becomes OUNA. An additional $300k is invested in further project development.
January 2018: Preparing for ICO: Website, White paper & Private Sale.
2018-H1: ▪ Improving the CV web application – front-end & back-end.
o Developing the upload flow by categories – simple and in detail.
o Improving the blockchain integration of the product.
o Smart Contract v2.0.
o Compliance against fraud/false documents — 1st stage manually, 2nd stage
OUNA – Whitepaper Page | 31
▪ Verified CV
▪ Full PCP [Person, Culture, Position] test submitted
▪ ID card/verification
▪ Anonymous social verification (connect by Facebook/Google)
▪ Bitcoin, Ethereum, tokens, solutions within the application in purchase.
▪ Expanded dashboard.
▪ Complaints management system.
▪ Fraud monitoring system.
▪ Fully encrypted communications.
▪ Remove centralized server.
▪ Remove centralized database.
▪ Soft marketing of the product test (two countries).
▪ B2B with recruiters (1 country)
2018-H2: ▪ Re-writing the entire PCP [Person, Culture, Position] application to make it more
flexible for future research and mass usage.
▪ Building the “fishing”/“shopping” mechanism in our databases according to an
anonymous profile.
▪ Creating a top secured chat for requesters and potential employees – total
anonymity with personal interaction. Create a “secret chat” like in Telegram with
video call option.
▪ Developing an in-app sub-application for creating the “perfect profile” — aggregation
of top 10-of-a-kind profiles.
▪ Establishing an academy for training in our method in different cultures around the
▪ Creating API’s for existing HR companies and social networks to JV with OUNA.
▪ Smart Contracts for discovery and identification services.
▪ Interface implementation for add-on modules.
▪ Marketing expansion to five countries.
▪ B2B with recruiters’ expansion to five countries.
2019 – H1: ▪ Building a BI machine learning system, collection, analysis, prediction to improve
matching and results.
▪ Establishing our academy and training facilities in 4-6 central locations around the
world (2 locations in the US, 2 locations in Europe, Singapore, Japan, and Russia).
▪ Marketing and local offices that will support the academy and training facilities.
2019 -H2: ▪ Implementation of top three technologies (we’ll announce them later) into our
▪ Connecting at least five major HR companies through our system to the Blockchain.
▪ Expand marketing and B2B to ten countries.
▪ Entering new industries besides Human Resources.[1]


name: title: links: group: photo: iss:
Amir Student Partner at Alchemist, CO-Founder Team.Do https://www.linkedin.com/in/amirstudent/ Advisors Amir Student photo 2.9
Jeff Pulver Vice Chairman Alchemist, Founder MoNage, First Investor https://www.linkedin.com/in/jpulver/ Advisors Jeff Pulver photo 33.3
Kunal Kerai Linkedin TopVoice & HR Strategist at Visa https://www.linkedin.com/in/kunalkerai Advisors Kunal Kerai photo 2.9
Marc Kenigsberg Founder at BlockSmarter, Creator of BitcoinChaser https://www.linkedin.com/in/marckenigsberg/ Advisors Marc Kenigsberg photo 39.53
Frank Bonnet Founder DCORP.it Technical Advisor Gladius https://www.linkedin.com/in/frank-bonnet-3b890865/ Advisors Frank Bonnet photo 12.8
Prof. Steve Ohana Professor of Finance at ESCP Europe https://www.linkedin.com/in/steve-ohana-4797522/ Advisors Prof. Steve Ohana photo 2.9
Steven Nerayoff CO-Founder of Ethereum, CEO & Founder at Alchemist, Architect of the ICO https://www.linkedin.com/in/nerayoff/ Advisors Steven Nerayoff photo 27
Kevin O’Hara Group CIO / Investment Portfolio Manager at Tulla Private Equity Group https://www.linkedin.com/in/kevino23/ Advisors Kevin O’Hara photo 2.9
Meir Hefetz Founder & CEO https://www.linkedin.com/in/meirhefetz/ Founder Meir Hefetz photo 2.9
Jonathan Lampert Founder & CIO https://www.linkedin.com/in/jonathan-lampert-ba24b221/ Founder Jonathan Lampert photo 2.9
Reuven Wiener Head of HR & Research https://www.linkedin.com/in/reuven-wiener-8640a91b/ Founder Reuven Wiener photo 2.9
Avi Fatal Founder & CTO https://www.linkedin.com/in/avifatal/ Founder 2.9
Moran Goldin RESEARCH TEAM RESEARCH TEAM Moran Goldin photo 2.9
Pablo-Isaac Kirtchuk RESEARCH TEAM RESEARCH TEAM Pablo-Isaac Kirtchuk photo 2.9
Orna Shani RESEARCH TEAM RESEARCH TEAM Orna Shani photo 2.9
Eric Mayer RESEARCH TEAM RESEARCH TEAM Eric Mayer photo 2.9
Etzi Shilon RESEARCH TEAM RESEARCH TEAM Etzi Shilon photo 2.9
Sharon Tomer Barnea RESEARCH TEAM RESEARCH TEAM Sharon Tomer Barnea photo 2.9
Martin Coffey RESEARCH TEAM RESEARCH TEAM Martin Coffey photo 2.9
Rafael Smith Blockchain Developer https://www.linkedin.com/in/rafaelsmith/ Team Rafael Smith photo 2.9
Yusef Dakak Head of Compliance & Support https://www.linkedin.com/in/yosef-dakak-529a4414/ Team 2.9
Ami Mandel Marketing Manager https://www.linkedin.com/in/ami-mandel/ Team Ami Mandel photo 2.9
Noam Ashwal Head of Education https://www.linkedin.com/in/noam-shane-ashwal-961b78158 Team Noam Ashwal photo 2.9
Daniel Dilov Blockchain Developer https://www.linkedin.com/in/daniel-d-73bb9710a/ Team 2.9
Mariya Dimitrova Tabachka Compliance Officer https://www.linkedin.com/in/mariya-tabachka-81914280/ Team 2.9
Nir Zavaro Marketing Consultant https://www.linkedin.com/in/nirzavaro/ Team Nir Zavaro photo 6.6
Noam Shirman Community Manager https://www.linkedin.com/in/noam-shirman-7b40b7b0/ Team Noam Shirman photo 2.9
Reut Levi – Keidar Head of Blockchain Product https://www.linkedin.com/in/reut-keidar-a5676829/ Team Reut Levi - Keidar photo 2.9
Yonatan Hoshen Head of Product Algorithm developer Team Yonatan Hoshen photo 2.9
Yair Viner UI/UX Developer Team Yair Viner photo 2.9
Baruch Benatar Technical Writer https://www.linkedin.com/in/baruch-benatar-05477424/ Team Baruch Benatar photo 2.9

External links

OUNA on Twitter
OUNA on Telegram
OUNA on Facebook
OUNA on Medium
OUNA on Bitcointalk
OUNA on Reddit
OUNA on Youtube
OUNA Official Website
OUNA Bounty
OUNA Whitepaper


  1. https://ouna.io/

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