ACA Network ICO Review
|ACA Network ICO
|1 ACA ＝ 3 JPY
ACA Network is utilizing blockchain technology to build a next-generation online advertising platform. Our aim is to create a completely fair, transparent system of online advertising transactions.
In accordance with technological advances, the online advertising market has continued to expand. In 2018, the worldwide online advertising market is predicted to exceed $281 billion US, and seems likely to continue to expand further.
However, there is a problem with the online advertising industry. Online advertising agencies that mediate transactions between advertisers and advertising media are exploiting both sides by claiming borderline fraudulently high handling fees. This is the result of the extremely secretive environment in which online advertising transactions take place. Using blockchain technology, we intend to forge ahead into the future of the online advertising industry by disrupting it with a revolutionarily transparent method of making online advertising transactions.
The ACA Network employs blockchain technology to create a next-generation online ad serving platform. goal is to make all online ad trafficking transparent and fair, maximizing the interests of both advertisers and advertising media.
Since the end of the 20th century, when online advertising began establishing itself as a means of advertising, various technological advances have improved the fidelity of ad trafficking technology. These advances in turn led to the growth of the online advertising market; in recent years, it has seen an annualized average growth rate of 20%, and continues growing further still. The global online advertising market in 2018 is valued to exceed over 281B USD, and it will likely continue growing.
However, the online advertising sector faces challenges both from the point of view of advertisers and media operators. Advertisers face the serious issue of ad fraud. Ad fraud is when mechanical means such as “bots” are used to make it appear as though ads have been served, causing advertisers to waste unnecessary expenses on non-existent ads. Losses owing to ad fraud are estimated to reach 19B USD in 2018. This represents a waste of 7% of all funds going into the online ad market. Furthermore, from the point of view of advertising media, the intermediary margins charged by ad agencies that are parties to online ad deals are exploitative and borderline fraudulent. This is because online ad agencies are allowed to freely adjust, at their own discretion, the unit price (CPC/CPI) of an ad served. It would be no exaggeration to say that media outlets today are entirely at the mercy of online ad agencies. These problems are caused by the fact that the online ad market is completely opaque. By employing blockchain technology, the ACA Network resolves these issues. are building an online ad trading platform that is beneficial to both advertisers and advertising media. Today’s online ad space is poised for change, thanks to the emergence of blockchain technology. employ blockchain technology to achieve fully transparent trading of online ads, disrupting the online ad space and ushering in change.
Allow us to introduce a bit about what we have to offer. Since our founding in Japan in 2010, we have produced a range of media apps for the mobile segment. These have exceeded 500M impressions monthly, and we have secured a position as a major advertising outlet catering to media apps. Drawing on our expertise and knowledge of the Japanese online ad industry, network of contacts, and understanding of the market, we are launching disruptive services in the online ad market, starting in Japan and then moving onto the global stage. The Japanese online ad market is the third largest market of its kind in the world. Basing ourselves out of this large market, we are pivoting to transform the online ad sector worldwide.
|JAN 2018: Develop Proof-of-Concept White Paper.
1. Assess the requirements and challenges of building a team to develop and operate our service.
2. Solving the expected challenges in the selection and development of the dApp platform with a long-term sustainable ecosystem will be focused.
APR 2018: Launch Official ACA Network Website and Private Sale
White Paper release and recruitment of initial investors through private sale.
JUN 2018: First Version Development Starts
The development of ACA-AMS, the foundation of ACA Network, will launch with the advertisement production process and funds transfer.
JUL 2018: Launch Pre-Token Sale
Take places 3 weeks before the public Token Sale on ACA Website open to the limited group of people who registered.
AUG 2018: Launch Public Token Sale
Funds required for product development and service operation will be raised through the token sale. We will establish exchange rates for accepted coins. Users can then send the desired quantity of coins to receive corresponding quantity of our token deposited into their account.
SEP 2018: Register as the Issuer of the “Third-Party Advance Payment” Method
To enable the exchange of JPYT, we will apply to be the issuer of the “third party advance payment” method in accordance with Japan’s Law on Payment of Funds.
OCT 2018: Establish a Japanese Corporation to Construct an Operational Management System
Our Japanese Corporation will be established to build out the ACA network in Japan including advertisers, advertising media and advertising production partners.
FEB 2019: Release of the Currency Token (Provisional Name) Exchange Site
We will create an exchange site for Currency Token, which is to be used as the standard currency within the ACA Network, and begin token exchange with a 1:1 exchange rate with legal tender. Tokens sold through the exchange will be used within the ACA Network like cash, and their existence as tokens on the blockchain will make for transparency in fund transfer. All exchanges of Currency Token are to be performed within the ACA Network, and trades between third parties are prohibited.
APR 2019: Open Beta Test for ACA-AMS and ACA-NET
The ACA Network, ACA-AMS and ACA-NET capable of connecting to advertising media will be launched. After it connection functionality is confirmed, analysis and corresponding improvements with be made.
JUN 2019: Release ACE-EX Beta
The trading model and efficiency of ACA Network’s commercial exchange, ACA-EX, will be verified. The performance of already released ad campaigns will be analyzed to continue developing a sustainable ecosystem.
OCT 2019: Official Service of ACA Network
The official service implementing all specifications of ACA-AMS, ACA-EX and ACA-NET will launch including required improvements identified during beta testing.
|CEO ＆ Founder
|Won H. Cho
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