Universal Reward Protocol

Universal Reward Protocol
Universal Reward Protocol logo
Universal Reward Protocol ICO Review
Universal Reward Protocol ICO
Ticker: URP
ICO start: 2018-09-10 09:00:00
ICO end: 2018-09-30 23:00:00
Price: 0.1 EUR
Bonus: 1
Tokens: 240 URP
Tokentype: ERC20
Hardcap: 20,000,000 EUR
Softcap: 5,000,000 EUR
Platform: Ethereum
Distributed: 40%
Accepting: ETH

By accepting to share their shopping data with the network, a shopper earns reward tokens, while the data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can redeem their tokens through these exclusive and personalized offers.



Based of a research program from Ecole Polytechnique (French Leading Engineering School) and UC Berkeley, Universal Reward Protocol leverages blockchain, IoT and AThey technologies to transform the way customer loyalty programs and reward ecosystem work.
Universal Reward Protocol is a blockchain-based protocol where retailers can reward shoppers for multiple behaviors like simply visiting the store. By accepting to share their shopping data with the network, a shopper earns reward tokens, while the data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can then redeem their tokens through these exclusive and personalized offers.
A dApp like Occi can be used as a Proof-of-Behavior in this Protocol to reward in-store activity using the IoT and AThey technology build and installed with some of the largest retailers worldwide.
Shoppers can finally enjoy all the benefits of a fully customized, omni-channel customer universal reward program, portable across all their favorite retailers. All with each customer’s privacy as a priority, and with the full transparency of blockchain technology.


2015: Launch of the company.
Partnership signed with Auchan, one of the world’s biggest distribution groups.
Development of the Occi product.
2016: Proof of concept, first Auchan store equipped with IoT sensors.
Seed funding round from business angels.
Filed two patents on proprietary algorithms (FR1656748 and FR1654618).
Awarded at the Concours Mondial de l’Innovation (World Innovation Competition) by the French Public Bank of Investment.
2017: Solution is market-ready.
Contract signed with Carrefour, one of the largest hypermarket chains in the world.
Contract signed with Galeries Lafayette.
Occi live in more than 100,000 square meters of top retailers stores with 150,000 unique visitors identified every day.
Inception of URP Protocol.
Q1 2018: Token design and development.
Presentation of URP to brands and retailers.
Refinement of the protocol based on their expressed needs.
Q2 2018: Design of the architecture of URP protocol.
Preliminary partnerships discussions with consumer brands and retailers.
Release of the White Paper.
Mockup of the retailer interface and the shopper app.
Q3 2018: Release of UX/UI of the retailer interface.
Release of UX/UI of the shopper interface.
Release of URP MVP : Smart Contract Templating and Campaign browsing.
Letters of intent from known retailers and brands.
Token Sale.
Q4 2018: Alpha release of URP : Proof-of-Behavior specifications.
Collaboration with first dApps.
Integration with a self-sovereign identity service (SSIS).
Development of the shopper app.
Development of the retailer interface (Campaign Manager).
Launch of pilots on the testnet for onboarded retailers and brands.
Q1 2019: Integration of other dApps on the testnet.
Security testing.
Bounty campaign for beta testers.
Publication of first pilot results.
Q2 2019: Marketing campaign aiming at large-scale shoppers adoption.
Brand and retailers expansion.
Release on the mainnet.
Launch of the shopper app on application stores: tokens are used to reward any shopping behavior that can be certified by the dApps implementing URP.
Q3 2019: Deployment of URP to early adopting brands and retailers.
Other dApps join the protocol to reward all behaviors on mainnet.
Q4 2019: Start of international expansion in Europe and China.
2020: S1 :
– International expansion to North & South America.
– Protocol tokenomics optimization.
S2 :
– URP global scale-up.
– All facets of shopping behavior can now be rewarded through URP.[1]


name: title: links: group: photo: iss:
François Poupard https://www.linkedin.com/in/francoispoupard/ Advisors François Poupard photo 3.8
Deepak Gulati https://www.linkedin.com/in/deepak-gulati-52071979/ Advisors Deepak Gulati photo 3.8
Thibault de Vésinne-Larüe https://www.linkedin.com/in/thibault-de-v%C3%A9sinne-lar%C3%BCe-9509a222/ Advisors Thibault de Vésinne-Larüe photo 3.8
Nilesh Jethwa https://www.linkedin.com/in/nilesh-jethwa-13a91916/ Advisors Nilesh Jethwa photo 3.8
Laurent El Ghaoui https://www.linkedin.com/in/laurent-el-ghaoui-3088a02/ Advisors Laurent El Ghaoui photo 3.8
Yves Benchimol CEO & Co-founder https://www.linkedin.com/in/yvesbenchimol/ Team Yves Benchimol photo 3.8
Louis Millon CTO & Co-Founder https://www.linkedin.com/in/louis-millon-317ab4a5/ Team Louis Millon photo 3.8
Thomas Wolf COO https://www.linkedin.com/in/thomas-wolf-5395534/ Team Thomas Wolf photo 3.8
Yohan Maurin Blockchain Engineer https://www.linkedin.com/in/yohan-maurin/ Team Yohan Maurin photo 3.8
Raphaël Attal Chief Strategist https://www.linkedin.com/in/raphael-attal-17449456/ Team Raphaël Attal photo 3.8
Tanguy de La Villegeorges Data Scientist https://www.linkedin.com/in/tanguy-de-la-villegeorges-a2a50786/ Team Tanguy de La Villegeorges photo 3.8
Enguerrand Pelletier Back-end Engineer https://www.linkedin.com/in/enguerrand-pelletier-11691991/ Team Enguerrand Pelletier photo 3.8
Gabriel Mulko Marketing Manager https://www.linkedin.com/in/gabriel-mulko-8839b210a/ Team Gabriel Mulko photo 3.8
Alexandra Masse Community Manager https://www.linkedin.com/in/alexandra-masse-829203159/ Team Alexandra Masse photo 3.8
Rémi Gazquez Back-end Engineer Team Rémi Gazquez photo 3.8

External links

Universal Reward Protocol on Twitter
Universal Reward Protocol on Telegram
Universal Reward Protocol on Medium
Universal Reward Protocol on Reddit
Universal Reward Protocol on Youtube
Universal Reward Protocol Official Website
Universal Reward Protocol Bounty
Universal Reward Protocol Whitepaper


  1. https://www.rewardprotocol.com

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