KEY Difference Media

KEY Difference Media is a privately held ICO Marketing company with over 300 employees. It was founded by Karnika E. Yashwant (Mr. KEY) in Chennai, India in 2007. KEY Difference Media offers its clients and partners a 360° Approach to ICO Marketing by working closely with ICO Experts who hold leadership roles in leading Cryptocurrency Media outlets. KEY Difference Media specializes on Media Planning, PR, Partnerships and aims to build the right buzz to help attract the right investors for its clients.



Its 360° Approach to ICO Marketing is encompassed by the services they offer:

  • ICO Advisory
  • Content Marketing
  • Public Relations
  • Influencer Marketing
  • Media Buying
  • Conversion Optimization
  • Reputation Management
  • Community Management


KEY Difference Media has a story unlike any other in the world of commerce. The driving force behind this company is the never-ending fight against mediocrity and ridiculously farcical attempts by other service providers to dub themselves as “businesses.”

It helps businesses succeed at what they do best; success that is measured in terms of the people whose lives that their clients’ services or products can touch and enhance. Its purpose is to serve companies by doing what it does best, helping its clients get more visibility so they can provide their products & services to more people who need them. KEY Difference Media’s success is the success of others, including its competitors. It views its competitors as friends who are merely marching to the beat of a different drum.

KEY Difference Media’s unique view on the ICO industry: “If we all get together on the same rhythm, we can create a powerful pulse that will be heard across the world.”


  • Bancor
  • NAGA
  • NewsBTC Media Group
  • Bitcoinist
  • The Times of India

ISO certification

KEY Difference Media is currently in the process of being certified for both ISO 9001 (Manufacturing) and ISO 27000 (Security). Which means every work they do utilizes Quality Control, through 5 different stages of inspection for maximum peace of mind for every client it caters to.

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